Friday 28 August 2009

keep out - bloggers only

"so actually whilst arcadia made a shrewd marketing move, they also inadvertedly enforced a blogger meetup that needs to happen more often."
- susie style bubble


susie style bubble attended a uk blogger's only event hosted by arcadia at their headquarters earlier this week. it is great to see the big industry players finally taking notice of online press and its increasing importance within marketing strategies today. susie noted that it actually turned out to be a very entertaining evening and the "fashion blogger meet'n'greet" aspect almost topped the racks and racks of clothes. shame hong kong has nothing of the sort. fear not, i will continue to campaign that we are a serious and very real force to be reckoned with.

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all runway photographs care of style.com