Wednesday, 9 September 2009

fat is back

"i don't want all those girls with pale skin who look the same. my family is italian - i am inspired by a womanly aesthetic."
- antonio berardi

it is no secret that the global economic meltdown has had a profound impact on the fashion industry over this last year but now it is unleashing its fury and wrath on the model front. earlier this month, naomi campbell voiced to the sunday telegraph, "this year, we have gone back all the way that we had advanced. i don't see any black woman, or of any other race, in big advertising campaigns." top agencies and designers are also revealing that the runway shift is towards a curvier, more "girl-next-door" and, therefore, accessible (ie. commercial) look. "when the economy is booming, we experiment a little more with complicated looks and extravagant makeup and hairstyles," ivan bart, senior vice president at img models, told the wall street journal. "now the key for advertisers is to bring people into the store." with fashion "month" commencing on thursday, the proof will be in the pudding. watch this space.

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