Friday, 7 August 2009

no more men

"fashion is going too fast, and identities are being too quickly mainstreamed by the whole fashion business."
- helmut lang

helmut lang menswear ss05

a source within the firm speculates on the future of the menswear division:
"it doesn't make sense anymore to make men's for helmut.  they haven't shown a formal collection in five years, and link theory (the japanese firm which bought the label in 2006) has a big retail plan for the company that's centred mostly on women's collections.  as a whole, the helmut brand has promise and we're optimistic, but men's is just not part of the picture any longer."

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