the numbered days of the mini-blogger

"i wore this last saturday? i think? or five years ago? or something?"

- tavi, the "tiny 13 year old dork that sits inside all day wearing awkward jackets and pretty hats"

tavi the style rookie

isaac locke talks child bloggers in today’s lfw daily: “even though they’re only just starting to get attention, the days of the mini-blogger are numbered. once you get over the novelty, there’s actually nothing all that interesting in the innermost thoughts of a kid who’s discovering fashion for the first time. the qualified opinion of a life-long expert is more relevant.... internet 3.0 should be quality content by relevant commentators! so enjoy it while you can, amazing/terrifying mini-bloggers; the real world is on its way!” and whatever happened to school..?

keep out - bloggers only

"so actually whilst arcadia made a shrewd marketing move, they also inadvertedly enforced a blogger meetup that needs to happen more often."

- susie style bubble

susie style bubble attended a uk blogger's only event hosted by arcadia at their headquarters earlier this week. it is great to see the big industry players finally taking notice of online press and its increasing importance within marketing strategies today. susie noted that it actually turned out to be a very entertaining evening and the "fashion blogger meet'n'greet" aspect almost topped the racks and racks of clothes. shame hong kong has nothing of the sort. fear not, i will continue to campaign that we are a serious and very real force to be reckoned with.